Jing Yin Li Dizajn značkovej identity by Sxdesign is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Grafika Competition Category.
BronzováGrafika· 2022
Jing Yin Li Dizajn značkovej identity
by Sxdesign
Client: Jing Yin Li
Bronzová cena A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #137545The Design
About Jing Yin Li Dizajn značkovej identity
Jing Yin Li je značková identita navrhnutá pre značku čistenia a starostlivosti o odevy na čínskom trhu. Logo je vytvorené z jednoduchých geometrických tvarov, štvorcov a štvrťkruhov, usporiadaných do štyroch riadkov. Tri z riadkov tvoria písmená J, Y a L, čo sú iniciály názvu značky. Tvary sú zoradené v stabilnom a symetrickom rozložení, ktoré má vyjadrovať spoľahlivosť a pevnosť. Farba značky je vyvážená medzi červenou a fialovou a odkazuje na tradičný čínsky porcelán a nábytok z červeného santalového dreva. Logo zostáva čitateľné aj pri minimálnej veľkosti 6 x 12 milimetrov.
The Recognition
About the Bronzová cena A' Design Award
Jing Yin Li Dizajn značkovej identity je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Jing Yin Li Dizajn značkovej identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Jing Yin Li Dizajn značkovej identity skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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