Dizajn BTY Brand Identity Logo a aplikácie od dizajnéra Etude Digital je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2022

BTY Brand Identity Logo a aplikácie

od Etude Digital

Klient: BTY Group

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne BTY Brand Identity Logo a aplikácie

Book Text: BTY Brand Identity je program loga a jeho aplikácií vytvorený pre skupinu BTY Group. Logoznak predstavuje analytickú a matematickú interpretáciu momentu, keď sa rozvinie gennaker (predná plachta). Dizajn zároveň odkazuje na prevrat, ktorý gennaker priniesol do jachtárskych pretekov. Značka reprezentuje budúcnosť, v ktorej ľudia vedú technológiu. Vzniku finálnej podoby predchádzalo viac ako 300 skíc ceruzkou, ktoré boli následne zdokonaľované v digitálnom prostredí, kým nebola dosiahnutá zamýšľaná geometria. Hlavnou farbou je čierna, doplnená výraznými farbami. Čiernobiela forma umožňuje jednoduchú reprodukciu na mnohých materiáloch.

Ocenenie

O ocenení Bronzová cena A' Design Award

BTY Brand Identity Logo a aplikácie je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od BTY Brand Identity Logo a aplikácie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. BTY Brand Identity Logo a aplikácie skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Rozmery a balenie: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Štítky: logo, brand identity, logomark, symbol, graphics, layout
Výrobná technológia: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Dizajnérska výzva: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Výskum: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inšpirácia: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Trvanie projektu: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Pracovný postup: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Členovia tímu: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer