Lenza Lenzy Clothes Clinic Návrh značkovej identity by Wallrus Design Studio

Lenza Lenzy Clothes Clinic Návrh značkovej identity by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2022

Lenza Lenzy Clothes Clinic Návrh značkovej identity

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #140296

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Colors

The Design

About Lenza Lenzy Clothes Clinic Návrh značkovej identity

Lenza Lenzy je program navrhovania značky a vizuálnej identity vytvorený pre kliniku odevov, službu venovanú starostlivosti a opravám odevov. Identita bola vybudovaná vo vrstvených etapách, počnúc názvom značky a príbehom značky, a pokračujúc cez brand book, logo manuál, knihu vizuálnej identity, interiérovú dekoráciu, motion graphics a reklamu. Použili sa papier, textília, drevo, nálepky, offsetová tlač a digitálna tlač. Kľúčovú myšlienku usmernil výskum spôsobu fungovania kliník, pretože podobná klinika odevov predtým neexistovala.

The Recognition

About the Bronzová cena A' Design Award

Lenza Lenzy Clothes Clinic Návrh značkovej identity je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Lenza Lenzy Clothes Clinic Návrh značkovej identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Lenza Lenzy Clothes Clinic Návrh značkovej identity skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging: Lenza Lenzy had a 120m x 30m of clothes clinic
Tags: Clothes clininc, Branding, brand design, brand story
Production Technology: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research: There are a lot of researching program for this project.
Inspiration: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration: Start: Apr 2020 End: Dec 2021
Operation Flow: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Team Members: Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits: Wallrus design studio