Guo Cui Wu Du Čínske Baijiu by Xiongbo Deng

Guo Cui Wu Du Čínske Baijiu by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Platinová cena A' Design Award in Dizajn obalov Competition Category.

PlatinováObaly· 2023

Guo Cui Wu Du Čínske Baijiu

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Platinová cena A' Design Award Winner in Obaly Category

7,463,222
Verified Award Winner
Verify Award Status for #141597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guo Cui Wu Du Čínske Baijiu

Tento produkt s bielym alkoholom s názvom Guocui Wudu pochádza z provincie Henan v Číne. Likér sa vyrába z piatich tradičných čínskych liečivých materiálov, ktoré sa namáčajú a varia. Na trhu konkurenčné produkty viac-menej obsahujú nejaké usadeniny, ktoré zostali počas procesu varenia. Naopak, najväčším predajným bodom tohto produktu je, že prostredníctvom viacerých procesov sa čistota likéru približuje stavu nula nečistôt, čo dáva spotrebiteľom silnejší pocit bezpečia. Preto dizajnéri určili "čistotu" ako kľúčová myšlienka dizajnu balíka, ktorá prejavuje najväčšiu vlastnosť.

The Recognition

About the Platinová cena A' Design Award

Guo Cui Wu Du Čínske Baijiu je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Guo Cui Wu Du Čínske Baijiu vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Guo Cui Wu Du Čínske Baijiu je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimensions & Packaging: Width：130mm x Depth:120mm x Height：300mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Production Technology: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Design Challenge: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Research: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiration: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Project Duration: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Operation Flow: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Image Credits: Illustrator:Xiongbo Deng