Smart Display Koleso by Citic Dicastal Co.,Ltd

Smart Display Koleso by Citic Dicastal Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Strieborná cena A' Design Award in Príslušenstvo vozidiel Competition Category.

StriebornáPríslušenstvo vozidiel· 2023

Smart Display Koleso

by Citic Dicastal Co.,Ltd

Client: CITIC Dicastal CO.,LTD

Strieborná cena A' Design Award Winner in Príslušenstvo vozidiel Category

916,388

Verified Award Winner

Verify Award Status for #142303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Smart Display Koleso

Smart Display je automobilové koleso s integrovaným zobrazovacím systémom. Koleso zobrazuje trojrozmerné obrazy, ktoré je možné vidieť bez obrazovky a bez okuliarov. LED jednotky sú zabudované do kolesa a kopírujú jeho tvar. Algoritmus prispôsobujúci sa rýchlosti sníma otáčanie kolesa. Pri rýchlosti pod 20 km/h sa zobrazuje efekt plynúceho svetla a pri rýchlosti 20 km/h a viac sa zobrazujú trojrozmerné obrazy. Povrch je dokončený klavírnym čiernym lakom a lesklou povrchovou úpravou. Displej môže zobrazovať reklamu, výstrahy pred nebezpečenstvom, informácie o stave vozidla a osobné obrázky.

The Recognition

About the Strieborná cena A' Design Award

Smart Display Koleso je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Smart Display Koleso sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Smart Display Koleso je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver’s mood to human-vehicle interactions, and meet consumers’ need of personalized and smart wheel products.
Dimensions & Packaging: 680 * 300 * 680mm
Tags: smart wheel display system, User-friendly Design, Multi-screen Interactive Manag
Production Technology: Its surface adopts the painting method of piano black paint + finishing bright surface,highlighting tough lines of the shape, which is sporty. The LED plug-in unit and the wheels are perfectly integrated: the plug-in has a clear line of shape, reflecting the curviness; the shape of wheels a rigid and flexible combination with strong integrity. In addition, the images displayed on the wheels can change with the vehicle speed, which can meeting consumers' individual needs.
Inspiration: The wheel is an important part of the car, is not only an appearance decoration, but also a safety part.The design of the wheel directly affects the appearance and performance of the vehicle, to match the style of the vehicle, but also to meet the needs of personalized, so the appearance of the wheel has been given more expectations and requirements. In recent years, in the face of the new four modernizations, giving more value to the wheel has become an important topic.
Operation Flow: The speed self-adaptive matching algorithm is adopted, which can accurately sense the acceleration and angular velocity of the wheel when rotating. Based on this, the dynamic control of LED image display can be completed-when it's below 20km/ h, displaying the flowing water light, and displaying 3D images when it's at 20km/h and above, realizing the deep integration of wheel hub design and advanced electronic information technologies.
Patents: Patent ZL 201921210163.7.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922137163.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922138304.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 202030016480.7.CITIC Dicastal CO.,LTD 2020.
Team Members: Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai