Lumedica Firemná identita značky by Spiros Gizas

Lumedica Firemná identita značky by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2023

Lumedica Firemná identita značky

by Spiros Gizas

Client: Lumedica

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Lumedica Firemná identita značky

Lumedica je firemná identita značky vytvorená pre diagnostickú spoločnosť. Identita je postavená na klasickom písme a grafickom sekvenčnom logu, forme používanej v bioinformatike na znázornenie konzervácie a diverzity DNA a RNA sekvencií. Logo je umiestnené ako ústredný bod dizajnu. Farba, typografia, tvary, obrázky a biely priestor sa spájajú, aby vyjadrili charakter značky. Identita je aplikovaná na obálky, hlavičkový papier, priečinky na výsledky, diár, brožúry, tašku, vizitky, letáky a kalendár.

The Recognition

About the Železná cena A' Design Award

Lumedica Firemná identita značky je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Lumedica Firemná identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Lumedica Firemná identita značky zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging: A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags: Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology: We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge: We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research: A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration: The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration: The project started in September 2021 in Athens
Operation Flow: Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits: Images by Spiros Gizas