Stacked Cubes Propagácia Aktivity by Xin Meng

Stacked Cubes Propagácia Aktivity by Xin Meng is a highly esteemed winner of the very prestigious 2023 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2023

Stacked Cubes Propagácia Aktivity

by Xin Meng

Client: Shanghai Jiao Tong University

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #142396

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stacked Cubes Propagácia Aktivity

Organizátor HCM (Hongqiao kontajnerový trh) používa kontajner ako základnú jednotku na voľné budovanie požadovaného trhového priestoru. Skladané kocky sú propagačným projektom pre tento trh vrátane dizajnu písma, plagátov a videí. Ako kreatívna komunita na tému kontajnerov poskytuje tento trh obyvateľom množstvo kreatívnej zábavy. Dizajnér navrhol nové písmo, ktoré je inšpirované voľnou kombináciou kontajnerov.

The Recognition

About the Železná cena A' Design Award

Stacked Cubes Propagácia Aktivity je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Stacked Cubes Propagácia Aktivity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Stacked Cubes Propagácia Aktivity zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stacked Cubes is the market space required by HCM (Hongqiao container market) organizers to freely build containers as basic units. Font works reconstruct the common elements of small cubes according to the shape of Latin letters. The designer uses the modular font as a metaphor for the free combination of containers, hoping to better express the characteristics of the market with the help of the feeling of the modular font.
Dimensions & Packaging: This visual design has no fixed size and can be used according to the size of the media.
Tags: Graphic Design,Brand, poster, Font design, Modularizatio
Production Technology: Posters are created and designed in Adobe Illustrator and Photoshop.The poster is best reproduced as printed matter. This can create a special atmosphere by the texture of the paper. Videos are made with Effect.
Design Challenge: The challenge of this project is the design of fonts.
Research: The project aims to promote Hongqiao container market (HCM), a commercial activity. The success of the project is largely due to the design of poster fonts, which are very consistent with the style of the event. The bright colors of posters and videos attracted the attention of the audience.
Inspiration: The design is inspired by the containers stacked on the wharf. Containers of the same size can often be stacked into different shapes.
Project Duration: The project was launched in Shanghai in January 2022 and completed in April 2022.
Operation Flow: This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
Image Credits: Image #1: Creator Xin Meng, Independent production, 2022.
Image #2: Creator Xin Meng, Independent production, 2022.
Image #3: Creator Xin Meng, Independent production, 2022.
Image #4: Creator Xin Meng, Independent production, 2022.
Image #5: Creator Xin Meng, Independent production, 2022.
Video Credits: Operator & Production Xin Meng