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2021 Kids Channel Ident Promo Tvc Animácia by Cheng-Hsuan Lin

2021 Kids Channel Ident Promo Tvc Animácia by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 Platinová cena A' Design Award in Film Competition Category.


PlatinováFilm· 2023

2021 Kids Channel Ident Promo Tvc Animácia

by Cheng-Hsuan Lin

Client: 27 Design Co., Ltd.

Platinová cena A' Design Award Winner in Film Category

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Verified Award Winner

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Colors

The Design

About 2021 Kids Channel Ident Promo Tvc Animácia

Detská fantázia je vždy úžasne nekonečná. Dizajnéri preto aj z hľadiska výrazu miešajú rôzne bohaté kreatívne médiá a šikovne prepájajú každý štýl a priesečník predstavivosti a reality s hravými detskými hlasmi. Hracie lietadlo pôvodne vyrobené deťmi zámerne nechali vzlietnuť v skutočnom prostredí, akoby ožilo, čím prelomili hranice medzi realitou a predstavivosťou, symbolizujúc ducha detských kanálov, ktorý vždy splní predstavivosť.

The Recognition

About the Platinová cena A' Design Award

2021 Kids Channel Ident Promo Tvc Animácia je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. 2021 Kids Channel Ident Promo Tvc Animácia vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. 2021 Kids Channel Ident Promo Tvc Animácia je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We mixed plenty of creative materials to show this shot. Along with the joyful voice of children, we use transition into each style and the boundary of imaginary and reality. We let the toy airplane handmade by children takes off in the end, just like their imagination comes true in the real life, breaking through the boundary of imagination and reality, which symbolized the channel content always let your imagination come true.
Dimensions & Packaging
We made the characters in the channel transfer to different styles, as if children have different interpretations of things.
Tags
Animation, Cel, Motion Graphic, 3D Animation, kids channel, promo video
Production Technology
We made the characters in the cartoon show transfer to the styles that fit the children's imaginary world. Through the transition of different materials ,we can see the possibility from children’s sight.
Mixed plenty of creative materials and used transitions to link up the boundary of imaginary and reality, which make people feel that their imagination comes true.
Design Challenge
We made the characters in the kid’s channel transfer to different styles, as if children have different interpretations of things. Children will find out that their imagination can run to plenty of possibilities by the animation.
Research
Children are always curious about many things and let the things become what they imagine during their growth period. So we use the concept as the frame of brainstorming. We hope to let children feel related to it, and can perform their curiosity and imagination bravely.
Inspiration
The imagination of children is wonderful and unlimited, and the source which could be helpful to the imagination, is always a novel and enjoyable thing that are accompanied with them during their growth period.We use the concept as the frame of brainstorming, and start from letting the imagine characters who is accompanied with children in a long term, putting each cartoon characters who is loved by children in the whole new season.
Project Duration
The project started in May 2020 and finished in December 20220 in Taiwan
Operation Flow
Start from the characters who are accompanied with children for a long time in the kid’s channel, putting them into the fun imagination of their lives. Have an adventure in an imaginary world by following the sight of children.
Team Members
Director: Cheng-Hsuan Lin
Producer: Sunber Lo, Shao-Chuan Hsu
Art Director: Qian-Han Chen
Designer: Qian-Han Chen, Bonnie Lu, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao
Animator: Bonnie Lu, Chung-Yi Wu, Xiao-Man Lin, Sheng Ting Wu, Wuxi Wang, Chih Hung Ling
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
String Recording: Zen Chien, Chris Chen , Company: 112F Recording Studio
Image Credits
Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
String Recording Studio: 112F Recording Studio
Voice Over Boy: Yi-Le Fu
Voice Recording Studio: Fullight Music Recording Studio
Voice Recording Engineer: Hsiao-Chin Lin
Score Mixer & Dubbing Mixer: Hsiao-Chin Lin

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