Lucky Tiger Welcomes New Year Ilustrácia by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ilustrácia by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2023

Lucky Tiger Welcomes New Year Ilustrácia

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

Železná cena A' Design Award Winner in Grafika Category

9,574

Verified Award Winner

Verify Award Status for #143761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Tiger Welcomes New Year Ilustrácia

Šťastný tiger víta Nový rok kombinuje znamenia zverokruhu s tradičnými čínskymi prvkami vyrezanými z papiera, vďaka čomu dizajn vyzerá ako pri pohľade z okenného rámu, zatiaľ čo priaznivé zvieratá vonku hádžu zlaté mince, akoby prinášali bohatstvo. Celkové používanie jarných farieb, opustenie tradičnej červenej farby a pridanie množstva kvetov a rastlín, pretože výslovnosť kvetov a šťastia je podobná (v čínsky hovoriacich oblastiach), zdá sa, že tento rok má šťastie na bohatstvo.

The Recognition

About the Železná cena A' Design Award

Lucky Tiger Welcomes New Year Ilustrácia je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Lucky Tiger Welcomes New Year Ilustrácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Lucky Tiger Welcomes New Year Ilustrácia zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.