Dizajn Tgl Identita Značky Tgl od dizajnéra Wei Sun je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2023

Tgl Identita Značky Tgl

od Wei Sun

Klient: DOTONE Brand Design

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

10,416

Overený víťaz ocenenia

Overiť stav ocenenia pre #143895

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Tgl Identita Značky Tgl

TGL je výskumná a vzdelávacia platforma pre deti. Osvojuje si efektívnu komunikáciu a zaujímavé vyučovacie metódy. Logo využíva kolibríka ako nositeľa pamäti značky. Používa jednoduché a čisté vizuálne symboly na vytvorenie bohatého a zaujímavého imidžu značky a zároveň vytvára diferencovanú značku IP, ktorá dáva značke humanizované atribúty, umožňuje väčšiu interakciu s deťmi a vytvára emocionálne spojenia. Celkové využitie bohatého farebného vizuálneho jazyka vyjadruje živý, mladistvý a priateľský tón.

Ocenenie

O ocenení Bronzová cena A' Design Award

Tgl Identita Značky Tgl je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Tgl Identita Značky Tgl sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Tgl Identita Značky Tgl skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Rozmery a balenie: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Štítky: Brand Design, Logo Design, Brand Identity, Education, IP Design
Výrobná technológia: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Dizajnérska výzva: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Výskum: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inšpirácia: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Trvanie projektu: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Pracovný postup: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patenty: All copyrights DOTONE Brand Design,2021
Zdroje obrázkov: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021