Custom Hoodies Logo by Marko Maciev is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2023

Custom Hoodies Logo

by Marko Maciev

Client: UMA Network Ltd

Bronzová cena A' Design Award Winner in Grafika Category

13,617

Verified Award Winner

Verify Award Status for #145151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Custom Hoodies Logo

Custom Hoodies je webový portál Desktop to Garment, kde sú obrázky aplikované na mikiny s kapucňou a vytlačené. Logo je štylizáciou uviazanej šnúrky na mikine, ktorá je vytvorená ako symbol superhrdiny Červenej čiapočky, ktorý je priateľský k šablóne a graffiti, ak ním dnes bola, lietajúci okolo a hľadajúci veľkého zlého vlka. Snaží sa vyžarovať rebelskú atmosféru a optimistickú energiu pouličnej módnej značky, ktorá pôsobí ako podznačka, na ktorej si môžu používatelia webového portálu vybudovať svoj vlastný príbeh.

The Recognition

About the Bronzová cena A' Design Award

Custom Hoodies Logo je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Custom Hoodies Logo sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Custom Hoodies Logo skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited