Beijing Happy Valley Ilustračná Séria by Wu Yao

Beijing Happy Valley Ilustračná Séria by Wu Yao is a highly esteemed winner of the very prestigious 2023 Zlatá cena A' Design Award in Grafika Competition Category.

ZlatáGrafika· 2023

Beijing Happy Valley Ilustračná Séria

by Wu Yao

Client: Lichexg Technology

Zlatá cena A' Design Award Winner in Grafika Category

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Colors

The Design

About Beijing Happy Valley Ilustračná Séria

Dve ilustrácie sa pokúšajú skombinovať viacero štýlov, ako napríklad nový čínsky štýl a pop. Projekt má príliš veľa prvkov a dizajnéri dúfajú, že tieto prvky umiestnia rozumným a harmonickým spôsobom do rovnakého vizuálneho systému. Ďalší dizajnový štýl je odvážnejší so živším farebným kontrastom, ktorý zaisťuje úplnosť obrazu a prináša väčší vizuálny vplyv na ľudí. Dizajnéri sa veľa pokúsili vizualizovať a pretvoriť dva klasické mytologické príbehy Qi Tian Da Sheng a Nezha Naohai a integrovať ich dohromady.

The Recognition

About the Zlatá cena A' Design Award

Beijing Happy Valley Ilustračná Séria je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Beijing Happy Valley Ilustračná Séria sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Beijing Happy Valley Ilustračná Séria vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
Tags: Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
Production Technology: Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
Design Challenge: How to put the three pictures together harmoniously
Research: First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
Inspiration: This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
Project Duration: The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
Operation Flow: The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan