ReForm Plastic Dizajn firemnej identity by Giang Nguyen

ReForm Plastic Dizajn firemnej identity by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2024

ReForm Plastic Dizajn firemnej identity

by Giang Nguyen

Client: ReForm Plastic

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Dizajn firemnej identity

ReForm Plastic je sociálne zodpovedný podnik so sídlom vo Vietname, zameraný na riešenie problému plastového odpadu, zlepšovanie životných podmienok neformálnych pracovníkov v oblasti odpadu a podporu obehového hospodárstva prostredníctvom výroby nábytku a dosiek z recyklovaného plastu. Charakteristická povrchová textúra dosiek ReForm Plastic je starostlivo začlenená do identity značky. Ako spoločnosť naďalej vyrába nové dosky, jej knižnica značkových aktív rastie a vyvíja sa, čím vytvára dynamickú a jednotnú kolekciu dizajnových materiálov pre kreatívne projekty.

The Recognition

About the Bronzová cena A' Design Award

ReForm Plastic Dizajn firemnej identity je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od ReForm Plastic Dizajn firemnej identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. ReForm Plastic Dizajn firemnej identity skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release