Gamma Súkromná banka by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Luxus Competition Category.

BronzováLuxus· 2023

Gamma Súkromná banka

by Victor Weiss

Client: Victor Weiss

Bronzová cena A' Design Award Winner in Luxus Category

52,089

Verified Award Winner

Verify Award Status for #147498

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Colors

The Design

About Gamma Súkromná banka

Gamma je súkromná banka navrhnutá ako klub len na pozvanie určený na správu majetku. Členstvo sa udeľuje na základe podrobnej metodiky a hodnotenia aktív. Dizajn rešpektuje klasické prvky tradičnej bankovej inštitúcie a dopĺňa ich modernými prvkami vybavenia. Práca zahŕňa tvorbu názvu, značkovú stratégiu, vizuálnu identitu, vývoj produktov, architektúru a grafický dizajn. Každý nový člen dostáva exkluzívny balíček so zlatou mincou, ktorá otvára Gamma Club, škatuľkou cigár a rhodiovým perom. Cieľom je zachovať ľudskú interakciu v digitálnej spoločnosti.

The Recognition

About the Bronzová cena A' Design Award

Gamma Súkromná banka je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Gamma Súkromná banka sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Gamma Súkromná banka skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release