Zlatá Veľtrh · 2023
Red Wave Vstup
by Maiko Mochizuki and Rei Nishitani
- Zlatá cena A' Design Award 2023 in Veľtrh
- CLIENT: Murayama Inc
- Estimated Number of Design Views: 443,681
- Verification code 2AFE3C0639 · Verify this award
Colors
About Red Wave Vstup
Red Wave bola inštalovaná ako vstupná štruktúra pre International Graphic Arts Show 2022. Znamená sýtu červenú, ktorú umožnila technológia a pohyb srdca, ktorý ňou hýbe. Energická červená farba a tekutá forma symbolizovali nadšenú výstavu s aktívnymi obchodnými rokovaniami, bez obáv zo stagnujúcich podmienok spôsobených Covidom. Red Wave bola tiež použitá ako dizajnový koncept pre špeciálnu výstavnú plochu, navádzacie značky, online obsah atď. v rámci miesta konania, čo dáva pocit jednoty a znižuje počet návštevníkov' stres z pohybu.
About the Zlatá cena A' Design Award
Red Wave Vstup je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Red Wave Vstup sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Red Wave Vstup vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Press Kit
- Unique Properties
- Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
- Dimensions & Packaging
- Width 27700mm x Depth 8440mm x Height 4000mm
- Tags
- Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
- Production Technology
- We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
- Design Challenge
- The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
- Research
- We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
- Inspiration
- IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
- Project Duration
- Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
- Operation Flow
- Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
- Image Credits
- Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
