All We Need is Love Plagát by Pin Gao is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2023

All We Need is Love Plagát

by Pin Gao

Client: Shenyang Jianzhu University

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #149131

View at A' Design Award Press Release Award Badge

Colors

The Design

About All We Need is Love Plagát

Kniha textov: All We Need is Love je plagát, ktorý spája čínske znaky s anglickými písmenami. Dizajn vychádza z čínskeho znaku, ktorý znamená lásku. Znak je vytvorený z fotografických obrazov a zároveň v sebe integruje anglické písmená l, o, v a e a číslo 2023. Na vytvorenie diela s rozmermi 700 x 1000 milimetrov boli použité fotografia a softvér na spracovanie grafiky. Plagát je možné vystavovať vo verejných priestoroch. Cieľom je predstaviť starobylý čínsky znak v modernej vizuálnej podobe a vyjadriť myšlienku jednoty a mieru.

The Recognition

About the Bronzová cena A' Design Award

All We Need is Love Plagát je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od All We Need is Love Plagát sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. All We Need is Love Plagát skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of photography technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, design, public service, visual communication
Production Technology: Photography and graphics processing software and other tools were used to create this design work.
Design Challenge: The challenge of this work is to design the ancient Chinese characters more visually and graphically without affecting the recognition of characters.
Research: By exploring the design history and development of English font elements, this work aims to investigate the methods and measures of the interaction design between Chinese and Western characters , so that more people can understand the art of Chinese characters, and establish more exchanges and cooperation between in the east and the west. This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of digital technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Inspiration: The creative inspiration of this work comes from the visit in UK. After in-depth study of English fonts, an interesting idea came into being. a connection between Chinese and English is been established .The Chinese character “love" made from special images. it integrates English letter "l' "o" "v" "e" and 2023. It symbolizes the power of unity to unite into love, and wants to express the power of peace through this design. These ingenious design presents the perfect mixture of Chinese characters and English letters, and also makes the ancient Chinese characters show a new modern style.
Project Duration: The project started in August 2022 in London of UK and finished in November 2022.
Operation Flow: This work can be posted in the various public environments, in order to achieve the role of showing studio image and warning humans.
Image Credits: Image #1: Photographer Gao Pin, Variations, 2022.
Optional Image #1 Illustrator Gao Pin
Optional Image #2 Illustrator Gao Pin
Optional Image #3 Illustrator Gao Pin
Optional Image #4. Illustrator Gao Pin