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Roger That Inspirationlabs Firemná identita by Ruud Winder - Rebrandt

Roger That Inspirationlabs Firemná identita by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Železná cena A' Design Award in Grafika Competition Category.


ŽeleznáGrafika· 2023

Roger That Inspirationlabs Firemná identita

by Ruud Winder - Rebrandt

Client: Rebrandt

Železná cena A' Design Award Winner in Grafika Category

13,558

Verified Award Winner

Verify Award Status for #149319

Colors

The Design

About Roger That Inspirationlabs Firemná identita

Samovražda je prvou príčinou smrti medzi mladými ľuďmi v Holandsku. Rogier Hulst, cenený kolega a priateľ dizajnového tímu, zomrel príliš mladý. Jeho matka založila Roger That, aby ponúkla iným mladým ľuďom možnosť získať útočisko, počúvajúce ucho a koučing. Ako mladý dizajnér mal Rogier unikátne logo. Keďže Roger That vzniklo zo smrti Rogiera Hulsta, agentúra chcela, aby dizajn vychádzal z jeho tvorby. Na základe charakteristického loga Rogiera van Hulsta dizajnér vytvoril systém, ktorý reprezentuje pestrosť farieb a diverzitu mladých ľudí.

The Recognition

About the Železná cena A' Design Award

Roger That Inspirationlabs Firemná identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Roger That Inspirationlabs Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Roger That Inspirationlabs Firemná identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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