Intangible Heritage Séria ilustrácií by Zhou Xiaoshu

Intangible Heritage Séria ilustrácií by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2023

Intangible Heritage Séria ilustrácií

by Zhou Xiaoshu

Client: Northeastern University of China

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #149429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Intangible Heritage Séria ilustrácií

Intangible Heritage (Nehmotné dedičstvo) je séria troch ilustrácií o nehmotnom kultúrnom dedičstve Číny. Ilustrácie predstavujú umenie hry na pipu, seladon z Longquanu a Festival lampiónov v Zigongu. Každý obraz je nakreslený vo vektorovom grafickom softvéri, takže jemné detaily zostávajú ostré aj pri veľkých formátoch tlače. Vytlačené hárky majú rozmery 800 × 800 milimetrov. Tradičné námety sú pretavené do moderného vizuálneho jazyka na použitie online, v tlačených médiách, knihách a fotoalbumoch. Zámerom je pomôcť verejnosti spoznať tieto tradície.

The Recognition

About the Strieborná cena A' Design Award

Intangible Heritage Séria ilustrácií je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Intangible Heritage Séria ilustrácií sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Intangible Heritage Séria ilustrácií je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
Production Technology: This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
Design Challenge: The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
Research: Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
Inspiration: The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
Project Duration: Understanding the Intangible Heritage launched in China 2022.
Operation Flow: The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
Image Credits: Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.