Master Ji Gong Filmový plagát od Yitong Creative

Dizajn Master Ji Gong Filmový plagát od dizajnéra Yitong Creative je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2023

Master Ji Gong Filmový plagát

od Yitong Creative

Klient: Yitong Creative (beijing) Media Co., Ltd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Master Ji Gong Filmový plagát

Master Ji Gong je plagát k traileru čínskeho animovaného fantasy dobrodružného filmu s rovnakým názvom. Plagát má rozmery 750 x 1050 milimetrov. Na vytvorenie poetickej a tajomnej východnej atmosféry boli použité čínsky tuš a tradičné čínske prvky. Drak a mních, zobrazený s červenou kašajou, zošívaným vrchným rúchom a vejárom z palmových listov, sú postavy z filmu a boli vytvorené pomocou trojrozmerného softvéru. Tuš bol vyrobený s vodou a testovaný na ryžovom papieri, tvrdom papieri a látke, aby sa porovnali textúry. Všetky časti boli následne digitálne spojené.

Ocenenie

O ocenení Strieborná cena A' Design Award

Master Ji Gong Filmový plagát je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Master Ji Gong Filmový plagát sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Master Ji Gong Filmový plagát je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Rozmery a balenie: Trailer Poster: Width 750 mm x Height 1050 mm
Štítky: movie poster, ink, 3D, traditional Chinese art and history, animated film
Výrobná technológia: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Dizajnérska výzva: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Výskum: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inšpirácia: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Trvanie projektu: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Pracovný postup: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patenty: Zhejiang Ruichen Picture Co., Ltd.
Členovia tímu: Zhejiang Ruichen Picture Co., Ltd.
Zdroje obrázkov: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.