Not Always Fun Tlačená Reklama by Squared

Not Always Fun Tlačená Reklama by Squared is a highly esteemed winner of the very prestigious 2023 Strieborná cena A' Design Award in Sociálny dizajn Competition Category.

StriebornáSociálny dizajn· 2023

Not Always Fun Tlačená Reklama

by Squared

Client: Squared

Strieborná cena A' Design Award Winner in Sociálny dizajn Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Tlačená Reklama

Reklamná kampaň má za cieľ zvýšiť povedomie o Harlekýnovom syndróme. Ide o syndróm postihujúci autonómny nervový systém a je spojený s absenciou potenia a začervenaním kože na jednej strane tváre. Agentúra vyvinula kľúčové vizuálne ilustrácie, ktoré sú založené na porovnávaní rôznych stvárnení harlekýna s cieľom objasniť rozdiel medzi komickým stvárnením postavy a realitou života s Harlekýnovým syndrómom, zdôrazňujúc potrebu lepšieho porozumenia a uvedomenia si kondícia.

The Recognition

About the Strieborná cena A' Design Award

Not Always Fun Tlačená Reklama je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Not Always Fun Tlačená Reklama sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Not Always Fun Tlačená Reklama je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared