AS Women Empowerement Firemný dar by Antonia Skaraki

AS Women Empowerement Firemný dar by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Darčekové predmety Competition Category.

ŽeleznáDarčekové predmety· 2024

AS Women Empowerement Firemný dar

by Antonia Skaraki

Client: As

Železná cena A' Design Award Winner in Darčekové predmety Category

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Colors

The Design

About AS Women Empowerement Firemný dar

A|S sa rozhodlo navrhnúť výročný firemný dar, ktorý by slúžil ako vyhlásenie a výzva k akcii inšpirovaná potrebou posilniť ženy akejkoľvek etnicity, náboženstva alebo sociálneho statusu. Fľaše naplnené krétskou Tsikoudiou, tradičným gréckym nápojom, mali tvar symbolizujúci rôzne ženy, pričom každá mala jedinečnú hlinenú tvár ako zátku, štýlovo inšpirovanú starovekými kykladskými figurínami. Vyjadrovali témy Slobody, Zmeny, Rovnosti, Spravodlivosti, Vzdelania, Voľby a Sily. Každá fľaša bola umiestnená v určenej krabici s umeleckými grafickými zobrazeniami a nástenným plagátom.

The Recognition

About the Železná cena A' Design Award

AS Women Empowerement Firemný dar je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od AS Women Empowerement Firemný dar sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si AS Women Empowerement Firemný dar zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi