Autumn Glitter Vizuálna identita festivalu by Speed International Group Co., Ltd

Autumn Glitter Vizuálna identita festivalu by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2024

Autumn Glitter Vizuálna identita festivalu

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Vizuálna identita festivalu

Autumn Glitter je dizajn vizuálnej identity vytvorený pre umelecko-technologický festival na Taiwane v roku 2021. Téma spája jesenné svetlo, vodnú hladinu rybníka a tanec, čím prepája technologické umenie s performatívnym umením. Farebná paleta vychádza zo súčasnej taiwanskej estetiky a využíva červené tóny s ružovými akcentmi. Kódované pixelové písmo vyjadruje spojenie medzi poéziou a technológiou. Emblém v tvare slnka symbolizuje jesenné slnečné svetlo, zatiaľ čo kvapky vody navodzujú predstavu pokojného rybníka. Hlavná grafika má šírku 296 mm a po rozložení výšku 210 mm.

The Recognition

About the Železná cena A' Design Award

Autumn Glitter Vizuálna identita festivalu je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Autumn Glitter Vizuálna identita festivalu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Autumn Glitter Vizuálna identita festivalu zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023