Hunguest Hotels Primárna funkcia: Firemná identita by Eszter Laki and Reka Imre

Hunguest Hotels Primárna funkcia: Firemná identita by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2024

Hunguest Hotels Primárna funkcia: Firemná identita

by Eszter Laki and Reka Imre

Client: Studio NUR

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Hunguest Hotels Primárna funkcia: Firemná identita

Text knihy: Hunguest Hotels je firemná identita vytvorená pre maďarskú hotelovú skupinu. Identita vyjadruje záväzok ku kvalite a konzistentnosti. Práca zahŕňala redizajn existujúceho loga a všetkých vizuálnych prvkov, od hotelového značenia až po tlačené materiály. Mnohé z hotelov sú spojené so spa a wellness centrami, preto dizajn zobrazuje spojenie s vodou. Logo tvorí veľké písmeno H vytvorené z kvapiek vody, pričom hlavnou farbou značky je modrá. Použila sa kníhtlač, kožené obaly na jedálne lístky s reliéfnym vzorom a gravírované drevené značenie.

The Recognition

About the Bronzová cena A' Design Award

Hunguest Hotels Primárna funkcia: Firemná identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Hunguest Hotels Primárna funkcia: Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Hunguest Hotels Primárna funkcia: Firemná identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release