Hugoo Taška cez rameno s bedrovým sedadlom by Yasuhiro Yamamoto

Hugoo Taška cez rameno s bedrovým sedadlom by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Detské produkty Competition Category.

BronzováDetské produkty· 2024

Hugoo Taška cez rameno s bedrovým sedadlom

by Yasuhiro Yamamoto

Client: GRIT Inc

Bronzová cena A' Design Award Winner in Detské produkty Category

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Verified Award Winner

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Colors

The Design

About Hugoo Taška cez rameno s bedrovým sedadlom

Hugoo je taška cez rameno so zabudovaným bedrovým sedadlom určená na vychádzky s deťmi. Taška si zachováva tvar bežnej kabelky cez rameno a zároveň umožňuje nosiť dieťa na vypolstrovanom sedadle. Štyri vrecká sú usporiadané podľa funkcie, takže do jednej tašky sa zmestia všetky potrebné veci na celý deň vonku. Podšívka je žltá, aby bol obsah dobre viditeľný, a jedno vrecko umožňuje priamo vytiahnuť čistiacu utierku. Materiálom je CORDURA, zvolená pre svoju pevnosť a odolnosť. Keď už bedrové sedadlo nie je potrebné, Hugoo možno naďalej používať ako obyčajnú tašku cez rameno.

The Recognition

About the Bronzová cena A' Design Award

Hugoo Taška cez rameno s bedrovým sedadlom je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Hugoo Taška cez rameno s bedrovým sedadlom sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Hugoo Taška cez rameno s bedrovým sedadlom skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama