Dizajn La Gambeta Firemná identita od dizajnéra Chen Zilong, Yang Chao and Teng Juan je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Grafika.
BronzováGrafika· 2024
La Gambeta Firemná identita
od Chen Zilong, Yang Chao and Teng Juan
Klient: Hengdian College of Film & Television
Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika
Overený víťaz ocenenia
Overiť stav ocenenia pre #157639Dizajn
O dizajne La Gambeta Firemná identita
Book Text: La Gambeta je firemná identita pre dizajnérsky obchod v čínskom meste I-wu, ktorý predáva dámske doplnky, parfumy a iný denný tovar. Logo spája písmená L a G do podoby tradičného čínskeho uzla, kruhovej štruktúry a tvarov drahokamov. Vizuálny jazyk čerpá z čínskej maľby kvetov a vtákov, prepracovanej s podporou nástrojov umelej inteligencie. Identita sa rozširuje aj na obalový dizajn produktov, kde je každá vôňa extrahovaná z rastliny zobrazenej na obale, ako je broskyňa, marhuľa alebo hrušková kvetina.
Ocenenie
O ocenení Bronzová cena A' Design Award
La Gambeta Firemná identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od La Gambeta Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. La Gambeta Firemná identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.
Za dizajnom
Tlačový kit
Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.
- Jedinečné vlastnosti
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Rozmery a balenie
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Štítky
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Výrobná technológia
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Dizajnérska výzva
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Výskum
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inšpirácia
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Trvanie projektu
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Pracovný postup
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Členovia tímu
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Zdroje obrázkov
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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