Aeon Wallet Komplexná finančná aplikácia by Fourdigit Inc.

Aeon Wallet Komplexná finančná aplikácia by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Mobilné technológie Competition Category.

BronzováMobilné technológie· 2024

Aeon Wallet Komplexná finančná aplikácia

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

Bronzová cena A' Design Award Winner in Mobilné technológie Category

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Verified Award Winner

Verify Award Status for #158393

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The Design

About Aeon Wallet Komplexná finančná aplikácia

Aeon Wallet je komplexná finančná služba poskytovaná spoločnosťou Aeon Group, masívnym konglomerátom s 17 900 obchodmi a 9 biliónmi jenov v predaji. Má 48,24 milióna držiteľov kreditných kariet a ponúka rôzne finančné služby ako integrovaná spoločnosť. Aeon Wallet má jednoduchý a ľahko zrozumiteľný dizajn, ktorý môže používať ktokoľvek. Odporúčaním základných potrieb podľa kontextu používateľa poskytujeme personalizovaný zážitok. Vytvorili sme finančnú službu, ktorá používateľom umožňuje pohodlne získať informácie, ktoré skutočne potrebujú.

The Recognition

About the Bronzová cena A' Design Award

Aeon Wallet Komplexná finančná aplikácia je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Aeon Wallet Komplexná finančná aplikácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Aeon Wallet Komplexná finančná aplikácia skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.