Lighting Tunnel Výstavný stánok by Nargiza Usmanova

Lighting Tunnel Výstavný stánok by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Veľtrh Competition Category.

ŽeleznáVeľtrh· 2024

Lighting Tunnel Výstavný stánok

by Nargiza Usmanova

Client: GVA Lighting

Železná cena A' Design Award Winner in Veľtrh Category

32,072

Verified Award Winner

Verify Award Status for #158639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lighting Tunnel Výstavný stánok

Lighting Tunnel je výstavný stánok navrhnutý pre osvetľovaciu spoločnosť GVA Lighting. Cik-cak steny vytvárajú architektonický tunel, pričom po jeho stranách sú nainštalované svietidlá. Centrálna kompozícia zelene je zvýraznená flexibilným LED osvetlením a šikmé biele steny sú podčiarknuté niekoľkými osvetľovacími systémami. Konštrukcia je vyrobená z dreva a kovu s MDF panelmi, vinylovým povrchom a reflexnou podlahou. Stánok má rozmery 8500 x 3500 x 3000 milimetrov. Široká škála farieb produkovaných svietidlami pomáha stánku vyniknúť na výstave.

The Recognition

About the Železná cena A' Design Award

Lighting Tunnel Výstavný stánok je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Lighting Tunnel Výstavný stánok sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Lighting Tunnel Výstavný stánok zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting