Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2024

Dreavita Mental Wellness Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #158644

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Colors

The Design

About Dreavita Mental Wellness Branding

Dreavita je progresívna a inkluzívna wellness značka. Vizuálna identita bola navrhnutá tak, aby bola citlivá, úctivá a ohľaduplná, čím odráža inkluzívny charakter značky. Koncept sa zrodil z myšlienky sily prírody a nazýva sa Odolnosť inšpirovaná jednoduchosťou. Keďže vzory prírody naznačujú vytrvalosť, silu a rast, branding sa snaží tieto posolstvá odovzdať prostredníctvom afirmácií a minimalistického dizajnérskeho prístupu. Ilustrácie sa zameriavajú na vzory prírody, ktoré demonštrujú, že opakovanie a odolnosť vedú k úspechu v živote.

The Recognition

About the Bronzová cena A' Design Award

Dreavita Mental Wellness Branding je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Dreavita Mental Wellness Branding sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Dreavita Mental Wellness Branding skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery