Summer Palace Tour Dizajn značky od YeZhang

Dizajn Summer Palace Tour Dizajn značky od dizajnéra YeZhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Zlatá cena A' Design Award v súťažnej kategórii Grafika.

ZlatáGrafika· 2024

Summer Palace Tour Dizajn značky

od YeZhang

Klient: Beijing Jiaotong University

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Summer Palace Tour Dizajn značky

Summer Palace Tour je dizajn značky vytvorený pre výročnú prehliadku Letného paláca v Pekingu. Tri hlavné architektonické komplexy sú ilustrované v štýle 2.5D a zahŕňajú viac ako 20 tradičných čínskych stavieb v čiernej, červenej a zelenej farbe. Dizajn je aplikovaný na propagačné materiály, kancelárske potreby a suveníry, vytlačené na natieranom umeleckom papieri a kraftovom papieri technikou sieťotlače a razby zlatou fóliou. Krabica z kraftového papiera obsahuje dva plagáty, štyri kľúčenky, lepiacu pásku, obálku a zápisník. Návštevníci si tak môžu odniesť dedičstvo záhrady vo vlastných rukách.

Ocenenie

O ocenení Zlatá cena A' Design Award

Summer Palace Tour Dizajn značky je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Summer Palace Tour Dizajn značky sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Summer Palace Tour Dizajn značky vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Rozmery a balenie: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Štítky: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Výrobná technológia: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Dizajnérska výzva: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Výskum: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inšpirácia: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Trvanie projektu: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Pracovný postup: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patenty: This work is all original images not copyrighted.
Členovia tímu: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Zdroje obrázkov: This work is all original images not copyrighted.