Yuan Li Sheng Huo Návrh loga značky od Fullspeed Network Technologies Hangzhou

Dizajn Yuan Li Sheng Huo Návrh loga značky od dizajnéra Fullspeed Network Technologies Hangzhou je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2024

Yuan Li Sheng Huo Návrh loga značky

od Fullspeed Network Technologies Hangzhou

Klient: Meituan

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Yuan Li Sheng Huo Návrh loga značky

Yuan Li Sheng Huo je logo značky vytvorené pre maloobchodnú značku ponúkajúcu kvalitné každodenné potreby. Logo je vytvorené zo šesťuholníka vzniknutého odrezaním trojuholníkov zo štvorca, čím vznikne tvar pripomínajúci škatuľu schopnú pojať mnoho predmetov. Kruhy vo vnútri značky pripomínajú malé planéty a zároveň odrážajú zvukovú podobu názvu značky. Hlavnou farbou je sýta oranžová a znaky sú nakreslené plynulými líniami s konzistentným sklonom. Logo sa používa na obaloch produktov s cieľom podporiť rozpoznateľnosť značky medzi mladými dospelými.

Ocenenie

O ocenení Bronzová cena A' Design Award

Yuan Li Sheng Huo Návrh loga značky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Yuan Li Sheng Huo Návrh loga značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Yuan Li Sheng Huo Návrh loga značky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Rozmery a balenie: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Štítky: logo design, vigor, refinement, super symbol, geometric elements
Výrobná technológia: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Dizajnérska výzva: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Výskum: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inšpirácia: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Trvanie projektu: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Pracovný postup: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.