Chinese Lion Nálepka na auto by Yao Wu is a highly esteemed winner of the very prestigious 2024 Zlatá cena A' Design Award in Reklama Competition Category.

ZlatáReklama· 2024

Chinese Lion Nálepka na auto

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Zlatá cena A' Design Award Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #159438

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Colors

The Design

About Chinese Lion Nálepka na auto

Chinese Lion je limitovaná edícia sady nálepiek na auto vytvorená pre vozidlo Fengxing T5 EVO. Dizajn predstavuje umelecké stvárnenie čínskeho leva, umiestneného na podklade tvorenom tradičnými čínskymi vzormi. Trojrozmerná geometria, pop-art a abstraktné umenie sa spájajú, aby grafike dodali mladistvý a dynamický charakter, ktorý má osloviť mladších vodičov. Všetky grafické podklady sú pripravené ako vektorové ilustrácie a vyrobené na PVC fólii, aplikovanej ako čiastočný polep s rozmermi 4565 x 800 milimetrov. Ponúkané sú tri farebné varianty.

The Recognition

About the Zlatá cena A' Design Award

Chinese Lion Nálepka na auto je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Chinese Lion Nálepka na auto sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Chinese Lion Nálepka na auto vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao