Dizajn Oh Chair Čitateľský salónik od dizajnéra Ao Zhou je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Železná cena A' Design Award v súťažnej kategórii Generatívny dizajn.

ŽeleznáGeneratívny dizajn· 2024

Oh Chair Čitateľský salónik

od Ao Zhou

Klient: Meso Design

Víťaz ocenenia Železná cena A' Design Award v kategórii Generatívny dizajn

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Dizajn

O dizajne Oh Chair Čitateľský salónik

Oh Chair je moderná odpoveď na ikonické retro-futuristické vajcové kreslo. Začlenením ohýbanej drôtenej základne a vizuálne otvoreného dizajnu charakteristického sedadla dokázali dizajnéri zachytiť podstatu svojho prístupu k špičkovým technológiám. Zapojenie AIGC do tvorivého procesu umožnilo Oh Chair predstaviť pohľad dizajnérov na umelú inteligenciu: spolupilotovanie s otvorenou mysľou a dôkladným zvážením, prijímanie pokroku s ohľadom na okolitý kontext.

Ocenenie

O ocenení Železná cena A' Design Award

Oh Chair Čitateľský salónik je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Oh Chair Čitateľský salónik sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Oh Chair Čitateľský salónik zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Oh Chair is a modern response to the iconic retro-futuristic egg chair. By incorporating the bent wire base and the visually open design of the signature seat, the designers were able to capture the essence of their approach to cutting-edge technology.
Involving AIGC in the creation process allowed Oh Chair to showcase the designers' perspective on Artificial Intelligence: co-piloting with an open mind and careful consideration, embracing progress while being mindful of the surrounding context.
Rozmery a balenie: 706 mm X 1316 mm X 1356 mm
Štítky: Artificial Intelligence, Algorithmic Furniture, Retrofuturistic, Sustainability, AI-Assisted Design, Furniture Design, Generative Design, Recycled Material, Stainless Steel, Future Casting, Lounge Chair, Sessel Design, Ergonomics
Výrobná technológia: Design Process: Blender/Figma/Photoshop/AIGC

Materials: 100% recyclable polyethylene, Fabric, Stainless Steel
Dizajnérska výzva: Training the AI model is the biggest challenge that we met. Instead of just starting from scratch with a publicly available generative AI model, we trained the Stable Diffusion image-generation model on both modernism and retro-futuristic catalogs from the 1920s-1930s, and 1950s to 1960s. This process leads to thousands of Iterations and Ideations. We need to adapt to the technical demands of AI and invest in training and infrastructure. Images generated with these two distinct data sets reflect the general aesthetic of those time periods and that also correspond with our original design goal: While following the legacy of the timeless design from above two golden periods, exploring new materials, construction techniques, and ergonomic solutions within the constraints of a chair design, ultimately producing a functional and aesthetically compelling piece of furniture.
Výskum: This design project is a speculative experience exploring the impact of creative technologies on the design process. We suspect generative design will speed up the early stage exploration with conversational response, but yet know how it helps the final visualization. To figure out, we conducted qualitative research on how the designer workflow is impacted by generative co-creation.

In this test, designers are the participants. We collected and analyzed data exchange from every step of the design process, from MidJourney to Blender to Photoshop, and found the preset “prompt” setting of the scope for the entire project. After the back-and-forth chat process between the chief designer and mid-journey, generative tech assisted the designer in putting their vision to work and setting the boundaries and visual direction with an extensive image database from both modernism and retro-futuristic, thus clarifying the designer’s direction with the provided tangible option for the next stage.

However, the image generated by AI hardly applies to furniture modeling and production because of its limitation on understanding the z-axis and following the basic law of physics. Here is when the designer takes the lead. During the iteration phase, the design, and design alongside the visualizer collaborated as human factor engineers to restructure the initial design with more human factor and production consideration. Adding human touches, like a round cushion for back support and a visual icon; injects consciousness of sustainability with the material choice. At this stage, generative AI assists the creative process by presenting an incorrect baseline design embodied in the same art direction, this gives designers great motivation to “Correct” the structure, thus self-critique their vision and focus on the human factor and material choices.

The result of the research result is that generative AI is a great tool for visualizing designer vision with lightning speed and liberating design from the heavy lifting of self-double by accelerating the brainstorming process with a pre-trained database and creating “other” derivatives from “self” for more conscious iteration and less self double for later revisions.
Inšpirácia: The seating of the Oh Chair is reminiscent of bended paper, mimic the lightness and organic fluidity of a paper drifting in the wind, and symbolizing the dawn of a new era.
The welded metal tubes, with their simple bends, pay homage to the outline of a classic paperclip.
Drawing inspiration from Munich, the birthplace of Stable Diffusion, this armchair seamlessly blends diversity, vitality, humanity, and urban elements all in one.
Trvanie projektu: The project started October 2023 in Munich, and finished in January 2024 in Munich and Los Angeles.
Členovia tímu: Art Director: Jiaying Zhou(Connie)
Chief Designer: Ao Zhou
Visualization Designer: Jackson Zhang