Dizajn The Magic Ship Of The Orient Primárna funkcia: Multimediálne videá od dizajnéra Liang Wu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Železná cena A' Design Award v súťažnej kategórii Scénické umenie.
ŽeleznáScénické umenie· 2024
The Magic Ship Of The Orient Primárna funkcia: Multimediálne videá
od Liang Wu
Klient: College of Fashion and Design,Donghua University
Víťaz ocenenia Železná cena A' Design Award v kategórii Scénické umenie
Overený víťaz ocenenia
Overiť stav ocenenia pre #160054Dizajn
O dizajne The Magic Ship Of The Orient Primárna funkcia: Multimediálne videá
Text knihy: Dielo vytvára javiskovú scénu s prvkami orientálnej kultúry, spájajúcu čínske skladacie vejáre, pipu a motory do obrovskej vesmírnej lode. Video využíva 3D animáciu, AIGC a technológiu 3D bez okuliarov, aby umožnilo divákom zažiť cestovanie v čase, s prvkami krajiny, fénixov, čínskych záhrad, Shikumenu a Šanghaje. Na pozadí módnej prehliadky použil dizajnér umelou inteligenciou generované obrovské animácie, ktoré rezonujú s viac ako 60 modelmi a odrážajú dizajnérske prvky odevov. Dielo integruje virtuálne a reálne prvky, aby doplnilo módnu prehliadku.
Ocenenie
O ocenení Železná cena A' Design Award
The Magic Ship Of The Orient Primárna funkcia: Multimediálne videá je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od The Magic Ship Of The Orient Primárna funkcia: Multimediálne videá sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si The Magic Ship Of The Orient Primárna funkcia: Multimediálne videá zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.
Za dizajnom
Tlačový kit
Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.
- Jedinečné vlastnosti
- The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
- Rozmery a balenie
- A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology - Štítky
- Fashion show, Stage multimedia, AIGC, Digital art
- Výrobná technológia
- Three-Dimensional Animation and AIGC
- Dizajnérska výzva
- The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
- Výskum
- This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.
This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. - Inšpirácia
- The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
- Trvanie projektu
- The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
- Pracovný postup
- This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
- Patenty
- none
- Členovia tímu
- Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni - Zdroje obrázkov
- none
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