Florist Wim Van Assem Rebranding by Rebrandt

Florist Wim Van Assem Rebranding by Rebrandt is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2024

Florist Wim Van Assem Rebranding

by Rebrandt

Client: Rebrandt®

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #160086

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Florist Wim Van Assem Rebranding

Dizajnéri vytvorili novú identitu pre Wim van Assem, uznávaného kvetinára zo Severného Holandska, pri príležitosti jeho 40. výročia. Cieľom bolo vytvoriť identitu, ktorá by zhrnula jeho živé, progresívne a kreatívne kvetinové umenie. Nový dizajn je umiestnený na veľkých oknách starej historickej budovy, s dynamickými stuhami, ktoré odrážajú Van Assemov energický a slobodomyseľný štýl.

The Recognition

About the Bronzová cena A' Design Award

Florist Wim Van Assem Rebranding je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Florist Wim Van Assem Rebranding sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Florist Wim Van Assem Rebranding skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger