Dotline Firemná identita by Tomohiro Kaji

Dotline Firemná identita by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 Zlatá cena A' Design Award in Grafika Competition Category.

ZlatáGrafika· 2024

Dotline Firemná identita

by Tomohiro Kaji

Client: Dotline Co., Ltd.

Zlatá cena A' Design Award Winner in Grafika Category

698,486
Verified Award Winner
Verify Award Status for #160477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Firemná identita

Tento systém identity vznikol s cieľom vytvoriť komplexnú obchodnú štruktúru a víziu spoločnosti — Social Heroes — aby inšpiroval víziu spoločnosti u jej klientov, zamestnancov a uchádzačov, ako aj u všetkých príbuzných ľudí v odvetví. Dotline vníma všetkých zamestnancov, ktorí prichádzajú pomôcť v každodennom živote niekoho iného, ako hrdinov. Logo je grafickým symbolom hrdinu, ktorý si prehadzuje plášť a napreduje dopredu, navrhnutého z písmen D z „dots“ + L z „line“. Keďže Dotline poskytuje 7 obchodných kategórií, logá prichádzajú vo farebnom systéme 7 farieb, ktoré odrážajú jednotlivé obchodné kategórie, vysádzané pôvodným písmom značky.

The Recognition

About the Zlatá cena A' Design Award

Dotline Firemná identita je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Dotline Firemná identita sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Dotline Firemná identita vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.