Inmyes Identita značky by Chungsheng Chen and Jinhe Wang

Inmyes Identita značky by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2024

Inmyes Identita značky

by Chungsheng Chen and Jinhe Wang

Client: Tainan University of Technology/Product Design Department

Železná cena A' Design Award Winner in Grafika Category

17,476

Verified Award Winner

Verify Award Status for #161001

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Inmyes Identita značky

Book Text: Inmyes je identita značky vytvorená pre spoločnosť vyrábajúcu okuliarové šošovky. Názov vychádza z frázy in my eyes (v mojich očiach) a vyjadruje myšlienku pohľadu na svet z osobnej perspektívy. Malé začiatočné písmeno naznačuje blízky a osobný vzťah s každým spotrebiteľom. Písmeno M je tvarované tak, aby pripomínalo podanie ruky, symbol dôvery medzi značkou a jej zákazníkmi. Logo sa používa na puzdrách na okuliare, vizitkách, obaloch, webových stránkach a sociálnych sieťach. Farby sú dodané v systémoch RGB, CMYK a Pantone, aby sa zaistil konzistentný vzhľad naprieč všetkými médiami.

The Recognition

About the Železná cena A' Design Award

Inmyes Identita značky je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Inmyes Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Inmyes Identita značky zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Dimensions & Packaging: Minimum height of the logo: 4 mm
Tags: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Production Technology: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Design Challenge: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Research: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspiration: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Project Duration: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Operation Flow: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Team Members: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Image Credits: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.