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Beta Backpack Fotobrašňa by Lily Zhang

Beta Backpack Fotobrašňa by Lily Zhang is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Fotografické vybavenie Competition Category.


BronzováFotografické vybavenie· 2025

Beta Backpack Fotobrašňa

by Lily Zhang

Bronzová cena A' Design Award Winner in Fotografické vybavenie Category

Colors

The Design

About Beta Backpack Fotobrašňa

Tento fotobatoh je premyslene navrhnutý tak, aby spĺňal potreby fotografov aj bežných používateľov. S modulárnou vnútornou štruktúrou, veľkou skladovacou kapacitou a spevnenou konštrukciou sa prispôsobuje rôznym scenárom použitia - či už ide o krátke výlety, každodenné dochádzanie alebo profesionálne fotografovanie. Jeho dizajn zabezpečuje bezpečné a organizované uloženie vybavenia, ľahký prístup k výbave a celodenný komfort nosenia.

The Recognition

About the Bronzová cena A' Design Award

Beta Backpack Fotobrašňa je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Beta Backpack Fotobrašňa sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Beta Backpack Fotobrašňa skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This camera bag has a detachable central divider. For short trips or commuting, users can place clothes and other items in the upper compartment and camera gear in the lower compartment, keeping everything organized and protected. Removing the divider creates a larger space for equipment like stabilizers or drones.
Dimensions & Packaging
The product dimensions are: 300mm x 170mm x 440mm.
Tags
Photography, Travel, Commuting, Backpack, Camera Bag
Production Technology
The backpack uses environmentally friendly biodegradable film materials, which are also easier to clean, enabling the product to maintain a good appearance for a longer period and extending its lifespan.
Inspiration
Our users need backpacks for both commuting and traveling, which require different items and space. To meet these needs, we designed a structure with detachable partitions. The backpack features waterproof-coated fabric and a flip cover to protect the main compartment from rain and splashes.
Project Duration
The project started in Shenzhen in September 2022 and was completed in Shenzhen in January 2023.
Team Members
Industrial Designer: Liu Taorong
Project Manager: Yuan Tao

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Good Design Deserves Great Recognition

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