Smart Data X You Výstava by Responsive Spaces is a highly esteemed winner of the very prestigious 2025 Zlatá cena A' Design Award in Veľtrh Competition Category.
ZlatáVeľtrh· 2025
Smart Data X You Výstava
Client: ecoplus.Digital GmbH
Zlatá cena A' Design Award Winner in Veľtrh Category
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- Verified Award Winner
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The Design
About Smart Data X You Výstava
Smart Data X You, Od vzniku dát po inteligentné aplikácie. Táto výstava v Dome digitalizácie v Tulln, Rakúsko, pracuje s komplexným didaktickým konceptom, ktorý návštevníkov zrozumiteľne vedie celým príbehom. Osem multimediálnych staníc vysvetľuje, ako dáta vznikajú a spracúvajú sa. Design Studio Responsive Spaces dostalo za úlohu tvorbu, dizajn a vývoj tejto imerzívnej výstavy. Učinili prepojenosť digitálneho prostredia každého človeka hmatateľnou a prostredníctvom interaktivity poskytli návštevníkom ľahko prístupné znalosti zo sveta inteligentných dát.
The Recognition
About the Zlatá cena A' Design Award
Smart Data X You Výstava je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Smart Data X You Výstava sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Smart Data X You Výstava vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Smart Data x You - From the origin of data to smart applications.
This exhibition inside the House of Digitalisation in Tulln, Austria, features an overall didactic concept, that guides visitors through the main narrative in a comprehensible way.
8 state-of-the-art multimedia stations explain how data is created and processed. The interactive exhibition makes the connections tangible and provides visitors with low-barrier knowledge from the world of smart data. - Dimensions & Packaging
- Over 500 squaremeters of exhibition space, surrounded by a Led wall that is more than 70 meters long and 4,5 meters high. 8 interactive stations of different sizes feature different digital components and interfaces.
- Tags
- Exhibition, Interactive Media, Digital Space, Immersive Experience, Interaction, Real-Time Content
- Production Technology
- 8 state-of-the-art multimedia station with all different interface approaches build the core of this immersive exhibition. Additionally, there is a over 70 meter long LED wall surrounding the whole space. All exhibits and the LED wall are connected in realtime and are reacting to each other.
On the software side, mainly vvvv and Unity3D have been used. - Design Challenge
- The biggest challenges were the facts that there was going to be very broad target groups and a rather complex exhibition topic, smart data. The existing showroom and its technology needed to be utilized in a completly new way to deliver a true experience that empowers the overall brand of the house of digitalization, that hosts the exhibition.
Connecting all exhibits in an understandable and entertaining way, visually and in functionality, was as important as delivering education to all visitors. - Research
- The whole exhibition was curated and design based upon internal research of all topics smart data.
The goal from the beginning was, to create a exhibition that addresses a very broad target group, ranging from grammar school classes to senior citizens. It should also be able to entertain people who are feeling native with digital technologies as well as people that are less affine. - Inspiration
- We wanted to combine our love for design, experience and technology. The goal was to create a exhibition that impresses and educates alike. Being located inside the House of Digitalisation, we wanted every visitor to feel the possibilities of digitalization and therefore we created all exhibits with real-time content and connected them. Every interaction at every possible point of the exhibition influences the whole state of the showroom, therefore making digitalization omnipresent.
- Project Duration
- The project started in April of 2023 and the exhibition opened on the 31st of January 2024 in Tulln, Lower Austria, Austria.
- Operation Flow
- For examples: If a visitor is exploring a particular aspect of the origin of big data, such as health data, then the overarching narrative shown on the 360-degree-Led-wall is also showing more health data
- Patents
- none
- Team Members
- Creative Lead: Markus Pargfrieder
Head of Concept/Content: Andreas Wurm
Project Management: Vanessa Schlacher
Project Management: Wolfgang Maier
Research & Content Creation: Wolfgang Maier
Head of Development: Katharina Mayrhofer
Development Specialist: Matthias Zauner
Graphic Design/UX: Nathalie Kronberger
UX/Web-Development: Andrea Maderthaner
Motion Design: Gerold Brunner
Spatial Design: Nazila Shamsizadeh
Unity3D-Development: Daniel Kepplinger
3D Rendering: Christian Renner
Interface Development: Julian Reil
Administration: Michaela Barta - Image Credits
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
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