High Mountains Flowing Water Vizuálna identita výstavy by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Vizuálna identita výstavy by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2025

High Mountains Flowing Water Vizuálna identita výstavy

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

Strieborná cena A' Design Award Winner in Grafika Category

63,258

Verified Award Winner

Verify Award Status for #163317

View at A' Design Award Press Release Award Badge

Colors

The Design

About High Mountains Flowing Water Vizuálna identita výstavy

High Mountains Flowing Water (Vysoké hory, plynúca voda) je plagát a vizuálna identita vytvorená pre výstavu čínskeho a talianskeho umenia. Dizajn spája východné a západné prvky, aby vyjadril kultúrnu výmenu. Čínske znaky pre horu a vodu sú spojené s anglickými písmenami v jednom plynulom kaligrafickom ťahu a písmená M a W vytvárajú tvar pripomínajúci rímsky stĺp. Paleta červenej, bielej a zelenej odkazuje na taliansku vlajku. Názov výstavy, dátum a miesto konania sú vysádzané väčším písmom pre rýchlu rozpoznateľnosť. Plátené tašky, vejáre a menovky personálu zdieľajú rovnaký vizuálny dizajn.

The Recognition

About the Strieborná cena A' Design Award

High Mountains Flowing Water Vizuálna identita výstavy je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od High Mountains Flowing Water Vizuálna identita výstavy sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. High Mountains Flowing Water Vizuálna identita výstavy je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release