No Excuse Krížová brožúra by ABC Design Communication

No Excuse Krížová brožúra by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Sociálny dizajn Competition Category.

ŽeleznáSociálny dizajn· 2025

No Excuse Krížová brožúra

by ABC Design Communication

Client: ABC Design Communication

Železná cena A' Design Award Winner in Sociálny dizajn Category

33,431

Verified Award Winner

Verify Award Status for #164278

View at A' Design Award Press Release Award Badge

Colors

The Design

About No Excuse Krížová brožúra

Tento dizajn krížovej brožúry je mocný a inovatívny nástroj na zvyšovanie povedomia a podporu konania. Jeho interaktívny formát, výrazné vizuály a pôsobivé štatistiky účinne sprostredkúvajú naliehavosť problému. Zapájaním používateľov na osobnej úrovni a podporovaním účasti slúži kocka ako katalyzátor zmeny, posilňujúc jednotlivcov, aby sa stali aktívnymi obhajcami bezpečnosti a rovnosti žien.

The Recognition

About the Železná cena A' Design Award

No Excuse Krížová brožúra je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od No Excuse Krížová brožúra sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si No Excuse Krížová brožúra zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimensions & Packaging: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Tags: noexcuse, women, violence, abcdesign, brochure, awareness, social
Production Technology: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Design Challenge: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Research: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiration: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Project Duration: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Operation Flow: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Team Members: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis