Magical Creatures Primárna funkcia: Umelou inteligenciou generované videoumenie by Lampo Leong, Li Lin and Yanxiu Zhao

Magical Creatures Primárna funkcia: Umelou inteligenciou generované videoumenie by Lampo Leong, Li Lin and Yanxiu Zhao is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Generatívny dizajn Competition Category.

ŽeleznáGeneratívny dizajn· 2025

Magical Creatures Primárna funkcia: Umelou inteligenciou generované videoumenie

by Lampo Leong, Li Lin and Yanxiu Zhao

Client: Unversity of Macau Centre for Arts and Design

Železná cena A' Design Award Winner in Generatívny dizajn Category

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Colors

The Design

About Magical Creatures Primárna funkcia: Umelou inteligenciou generované videoumenie

Text knihy: Ľudstvo, ako jeden z nespočetných druhov vo vesmíre, nesie jedinečnú zodpovednosť za pochopenie a vážiť si krehkú rovnováhu medzi mikroskopickými a makroskopickými rozmermi existencie. Ústredným prvkom tejto správcovskej úlohy je spravodlivé zdieľanie prírodných zdrojov a podpora mierového spolunažívania s bytosťami v rámci spoločnej štruktúry života. Prostredníctvom živej predstavivosti a bezhraničnej kreativity toto dielo predstavuje svet mimoriadnych entít. Tým, že tieto bytosti vynáša na svetlo, povzbudzuje ľudstvo, aby prehĺbilo svoje skúmanie a povedomie o prostrediach, ktoré obýva.

The Recognition

About the Železná cena A' Design Award

Magical Creatures Primárna funkcia: Umelou inteligenciou generované videoumenie je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Magical Creatures Primárna funkcia: Umelou inteligenciou generované videoumenie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Magical Creatures Primárna funkcia: Umelou inteligenciou generované videoumenie zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As members of the vast array of creatures in the universe, humans must learn to understand and appreciate both the microscopic and macroscopic worlds. We share our natural resources and coexist peacefully with other visible and invisible beings, our neighbors and friends. Leveraging the rich imagination and boundless creativity, Magical Creatures reveals fascinating and familiar yet non-virtual creatures around us, inspiring humanity to continuously explore our environment and the space we inhabit.
Dimensions & Packaging: This design could be presented in various sizes and settings, such as video projection, LED monitor, interactive installation, prints, 3D IP sculptures, etc.
Tags: AI-generated design, digital video art, immersive interactive installation, IP, Print
Production Technology: We started by generating the magical creatures in Adobe Firefly, then refining them through ongoing update of instructions to the AI software. Next, we used Photoshop for color adjustments and composition. We then created the animated video using Runway, followed by adding captivating visual effects in TouchDesigner. Finally, we adopted underwater sound effects, resulting in a complete AI-generated video art.
Design Challenge: This work blend traditional art and design techniques and concepts with digital and AI-generated elements to achieve imaginative creatures beyond what could be done previously by hand.
Research: Humans, part of the universe’s diverse creatures, must appreciate both microscopic and macroscopic worlds. We share resources and coexist peacefully with visible and invisible beings. Using AI’s assistance and creativity, Magical Creatures unveils fascinating, familiar entities, inspiring us to explore our environment and space.
Inspiration: Imagine a variety of creatures inhabiting both microcosmic and macrocosmic worlds. This work showcases whimsical and endearing colorful "friends," born from the artists’ concepts and ideas, rich imagination, expressive language, and the powerful creativity of multiple AI software.
Project Duration: This project started in Macao and The United States in 2024 and completed in 2024. The work has been exhibited in Shenzhen Art Museum in China, Contemporary Art Museum of Centre for Arts and Design at the University of Macau, Nanyang Technological University in Singapore, Elbphilharmonie Hamburg in Germany, City Center in Hangzhou and OCAT in Shenzhen, China.
Operation Flow: This AI-generated video art could be exhibited on LED panels, TV monitors, and projections in immersive installations.
Patents: Copyrights belong to Lampo Leong, 2025
Team Members: Lampo Leong
Li Lin
Yanxiu Zhao
Image Credits: Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024