Bronzová Grafika · 2025
Liv Dach Rlp Dizajn loga
by Nikolai Janz
- Bronzová cena A' Design Award 2025 in Grafika
- CLIENT: LIV Dach RLP
- Estimated Number of Design Views: 12,089
- Verification code 8BBF41C951 · Verify this award
Colors
About Liv Dach Rlp Dizajn loga
Liv Dach Rlp je dizajn loga vytvorený pre cechové združenie pokrývačských remesiel v Nemecku. Značka sa vyhýba tvarom striech, ktoré sa objavujú vo väčšine log strešných združení a spoločností. Jednoduché geometrické tvary boli skombinované do čistého a nadčasového symbolu. Logo je škálovateľné a funguje rovnako dobre ako malá favicon ikona, tak aj na veľkých billboardoch. Dizajn podporuje konzistentnú komunikáciu naprieč digitálnymi aj tlačovými médiami. Jednoduchosť symbolu umožňuje ľahkú rozpoznateľnosť a zapamätateľnosť združenia.
About the Bronzová cena A' Design Award
Liv Dach Rlp Dizajn loga je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Liv Dach Rlp Dizajn loga sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Liv Dach Rlp Dizajn loga skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.
Press Kit
- Unique Properties
- This is the logo design for the Guild Association of Roofing Crafts. The goal was to create a timeless and clean logo without using typical roof shapes, which are featured in over 90% of logos for roofing associations and companies.
- Dimensions & Packaging
- The logo works equally well as a small favicon and on large-scale billboards.
- Tags
- logo, branding, corporate design, cd, ci
- Production Technology
- Using and combining simple shapes in Adobe Illustrator.
- Design Challenge
- The most challenging part was creating a symbol that stands out from other logos in the industry while still gaining acceptance among the members.
- Research
- First, several interviews were conducted with representatives of the association. Subsequently, the designs of roofing companies from other federal states and guilds were analyzed. The strengths and weaknesses of these designs were evaluated and discussed with the association. Close collaboration with the client was essential to ensure that the result not only looked good but was also fully understood in its entirety.
- Inspiration
- The design needed to work across all platforms and be scalable. It should remain versatile and effective in both digital and print media, not just today but also in the years and decades to come. The simplicity of the logo makes it easy to remember.
- Project Duration
- The project started in September 2023 in Hilden, Germany and finished in January 2024.
- Operation Flow
- The new corporate design ensures consistent communication across all channels and levels, creating a unified brand experience. It's intuitive and adaptable, making it easy to apply in various contexts, from digital to print. The updated visuals improve recognition and engagement by resonating with the target audience. Key elements like typography, color schemes, and imagery are optimized for clarity and impact, resulting in better performance, stronger brand identity, and seamless interaction for all users.
