Rebrand Next Primárna funkcia: Branding by Eluan Araujo

Rebrand Next Primárna funkcia: Branding by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2026

Rebrand Next Primárna funkcia: Branding

by Eluan Araujo

Client: Ash Studio

Bronzová cena A' Design Award Winner in Grafika Category

13,468

Verified Award Winner

Verify Award Status for #167125

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebrand Next Primárna funkcia: Branding

Text knihy: Tento projekt predstavuje systém vizuálnej identity navrhnutý tak, aby reprezentoval spolužitie a kontinuitu medzi rôznymi generáciami v rámci spoločného inštitucionálneho kontextu. Návrh je založený na jasnej a modulárnej geometrickej štruktúre, ktorá umožňuje flexibilné použitie pri zachovaní vizuálnej konzistentnosti. Symbol spája formálnu jednoduchosť so symbolickou hĺbkou, čím umožňuje prispôsobenie sa viacerým formátom a cieľovým skupinám. Výsledkom je trvácna a funkčná identita vhodná pre prostredia, ktoré vyžadujú rovnováhu medzi súčasným výrazom a tradíciou.

The Recognition

About the Bronzová cena A' Design Award

Rebrand Next Primárna funkcia: Branding je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Rebrand Next Primárna funkcia: Branding sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Rebrand Next Primárna funkcia: Branding skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.