Onshore Roasters Primárna funkcia: Branding by Cansu Dagbagli Ferreira

Onshore Roasters Primárna funkcia: Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2025

Onshore Roasters Primárna funkcia: Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Onshore Roasters Primárna funkcia: Branding

Text knihy: Vizuálna identita značky Onshore Roasters odráža súlad luxusu, prírody a udržateľnosti. Logo spája kávové zrno, slnečné lúče a vlny, čím stelesňuje rituál dokonalého rána na mori. Starostlivo zvolená zemitá paleta farieb a obaly z recyklovaného papiera posilňujú oddanosť značky elegancii a ekologicky uvedomelým hodnotám. Dizajn inšpirovaný jachtárskym životným štýlom vyvažuje jednoduchosť a sofistikovanosť, čím vytvára plynulé prepojenie medzi kvalitnou kávou a otvorenými vodami.

The Recognition

About the Strieborná cena A' Design Award

Onshore Roasters Primárna funkcia: Branding je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Onshore Roasters Primárna funkcia: Branding sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Onshore Roasters Primárna funkcia: Branding je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Tags: coffee, yacht, sea, logo design, branding, packaging
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Design Challenge: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Research: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Inspiration: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Project Duration: From September 2023 to March 2024
France
Operation Flow: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.