Grovehood Collective Branding od Cansu Dagbagli Ferreira

Dizajn Grovehood Collective Branding od dizajnéra Cansu Dagbagli Ferreira je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2025

Grovehood Collective Branding

od Cansu Dagbagli Ferreira

Klient: Cansu Dagbagli Ferreira

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Grovehood Collective Branding

Grovehood Collective spolupracuje s ekologickými butikovými farmami pri vytváraní transparentnej značky extra panenského olivového oleja v Holandsku. Vizuálna identita vyvažuje tradíciu a modernosť, pričom zdôrazňuje autenticitu a sledovateľnosť. Etiketa inšpirovaná vintage štýlom s precízne vyrezanými detailmi a prepracovanou typografiou odráža remeselnosť a zobrazuje všetky podrobnosti o pôvode olív. Symbol olivy s orbitami vzdáva hold odhodlaniu rodinných fariem, ktorých svet sa točí okolo tohto plodu, kým zemitá farebná paleta zvýrazňuje prírodný pôvod produktu a vytvára ucelený obalový systém.

Ocenenie

O ocenení Strieborná cena A' Design Award

Grovehood Collective Branding je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Grovehood Collective Branding sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Grovehood Collective Branding je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Rozmery a balenie: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Štítky: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Výrobná technológia: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Dizajnérska výzva: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Výskum: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inšpirácia: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Trvanie projektu: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Pracovný postup: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.