Omar Khayyam Séria plagátov by Vahid Mirzaei

Omar Khayyam Séria plagátov by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2025

Omar Khayyam Séria plagátov

by Vahid Mirzaei

Client: Vahid Mirzaei Design

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #169346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Omar Khayyam Séria plagátov

Omar Khayyam je séria mestských plagátov, ktoré predstavujú poéziu perzského básnika Omara Khayyama. Plagáty pripomínajú 975. výročie básnikovho narodenia. Každý plagát kombinuje perzskú typografiu s anglickým prekladom umiestneným v ľavej hornej časti. Návrh písma vychádza z klasickej perzskej kaligrafie a je zdokonalený pre čitateľnosť v rušných verejných priestoroch. Každý plagát má rozmery 150 × 107 centimetrov a používa farebný model CMYK pri rozlíšení 300 dpi. Séria bola vystavená v staniciach metra a ďalších verejných priestoroch v Teheráne.

The Recognition

About the Strieborná cena A' Design Award

Omar Khayyam Séria plagátov je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Omar Khayyam Séria plagátov sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Omar Khayyam Séria plagátov je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging: 150 cm X 107 cm
CMYK color
300 dpi
Tags: Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology: The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge: Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research: Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration: The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration: The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow: The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits: Designed by Vahid Mirzaei