Serasa Digital Mobilná aplikácia od Rodolpho Henrique

Dizajn Serasa Digital Mobilná aplikácia od dizajnéra Rodolpho Henrique je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Železná cena A' Design Award v súťažnej kategórii Mobilné technológie.

ŽeleznáMobilné technológie· 2025

Serasa Digital Mobilná aplikácia

od Rodolpho Henrique

Klient: Serasa

Víťaz ocenenia Železná cena A' Design Award v kategórii Mobilné technológie

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Dizajn

O dizajne Serasa Digital Mobilná aplikácia

Serasa je úverová informačná agentúra, ktorá zhromažďuje a spracováva údaje o úverovom skóre pre viac ako miliardu jednotlivcov. Cieľom tohto projektu bolo prepracovať existujúcu B2B platformu so silným dôrazom na potreby používateľov. Z produktového hľadiska bolo cieľom minimalizovať dopyt po zákazníckej podpore a zvýšiť konverznú mieru. Hlavnou výzvou bolo nanovo koncipovať B2B platformu s perspektívou zameranou na používateľa v odvetví, kde dôvera v úverové služby ešte nie je široko etablovaná.

Ocenenie

O ocenení Železná cena A' Design Award

Serasa Digital Mobilná aplikácia je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Serasa Digital Mobilná aplikácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Serasa Digital Mobilná aplikácia zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Rozmery a balenie: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Štítky: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Výrobná technológia: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Dizajnérska výzva: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Výskum: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inšpirácia: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Trvanie projektu: The projects started in January 2023 and finished in December 2023
Pracovný postup: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Členovia tímu: Rodolpho Henrique
Zdroje obrázkov: Rodolpho Henrique