Heyday Center Firemná identita by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Grafika Competition Category.
ŽeleznáGrafika· 2025
Heyday Center Firemná identita
Client: HEYDAY Center
Železná cena A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #170737The Design
About Heyday Center Firemná identita
Heyday Center je firemná identita vytvorená pre tréningové centrum, ktoré poskytuje služby v oblasti športového výkonu, rehabilitácie a podpory štúdia v zahraničí. Logo má tvar vlajúcej vlajky, formy odkazujúcej na neustály pokrok a sebazdokonaľovanie. Písmeno H je zložené z dvoch symetrických obrazcov čísla jeden, umiestnených v pozitívnej a negatívnej forme, čím naznačuje dosiahnutie vrcholu. Modrá farba je použitá ako hlavná farba na vyjadrenie racionality, profesionality a pokoja. Identita odzrkadľuje metódu centra založenú na dátach.
The Recognition
About the Železná cena A' Design Award
Heyday Center Firemná identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Heyday Center Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Heyday Center Firemná identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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