Masseria Auraterrae Prírodný rezort by Bepi Povia

Masseria Auraterrae Prírodný rezort by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Architektúra Competition Category.

ŽeleznáArchitektúra· 2025

Masseria Auraterrae Prírodný rezort

by Bepi Povia

Client: BPI&G + Partners

Železná cena A' Design Award Winner in Architektúra Category

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Verified Award Winner

Verify Award Status for #171207

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Colors

The Design

About Masseria Auraterrae Prírodný rezort

Masseria Auraterrae je prírodný rezort nachádzajúci sa v Polignano a Mare, v regióne Apúlia v Taliansku. Projekt obnovuje historickú budovu s rozlohou 3000 štvorcových metrov na pozemku s celkovou výmerou 120000 štvorcových metrov. Návrh vychádza z konceptu Roots (Korene), ktorý si cení tradičné postupy, miestne materiály a stavebné techniky odovzdávané z generácie na generáciu. Lokálne dostupné materiály znižujú nároky na prepravu a podporujú miestnu ekonomiku. Súčasťou riešenia je zber dažďovej vody, využívanie obnoviteľnej energie a hospodárenie s organickým odpadom. Zachované boli kamenné nápisy a ďalšie historické prvky.

The Recognition

About the Železná cena A' Design Award

Masseria Auraterrae Prírodný rezort je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Masseria Auraterrae Prírodný rezort sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Masseria Auraterrae Prírodný rezort zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.