D'Caramel Patisserie Identita značky, dizajn obalov by Olha Takhtarova

D'Caramel Patisserie Identita značky, dizajn obalov by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2025

D'Caramel Patisserie Identita značky, dizajn obalov

by Olha Takhtarova

Client: Sot B&d

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About D'Caramel Patisserie Identita značky, dizajn obalov

D&Caramel Patisserie je identita značky a dizajn obalov vytvorený pre cukrárstvo. Systém zahŕňa logo, ručne kreslené ilustrácie, vzory a škatule v troch veľkostiach. Jemné pastelové farby a detailné kresby dezertov a botanických motívov vyjadrujú ručne vyrábaný charakter produktov. Ako miestny odkaz je pridaný kvet vlčieho bôbu (bluebonnet) z Texasu. Škatule sú vyrobené z prémiového kartónu s ofsetovou tlačou a matnou povrchovou úpravou. Presné vysekávanie umožňuje jednoduchú montáž a ochranu krehkého pečiva.

The Recognition

About the Bronzová cena A' Design Award

D'Caramel Patisserie Identita značky, dizajn obalov je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od D'Caramel Patisserie Identita značky, dizajn obalov sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. D'Caramel Patisserie Identita značky, dizajn obalov skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.